Shades of YVR
A home for the stories, music and people shaping Vancouver’s creative communities, built to grow from a social account into a full media platform.
- Client
- Shades of YVR Creative Collective
- Services
- Brand, digital services, website
- Sector
- Media, arts and culture
- Live site
- shadesofyvr.ca
The challenge
Shades of YVR documents and amplifies Black, Indigenous, racialized, immigrant and underrepresented creatives in Vancouver. Its work spans live music, long-form conversations, personal storytelling, a magazine and a shop, and it needed one place that could hold all of it while still feeling like a night out in the city.
Our approach
We built the brand and the website around the community it serves. The homepage leads with real event photography from Sounds of the City, so the first thing you see is the room, the artists and the crowd.
Underneath, the site is organised as a content platform: programs (Sounds of the City, Vancouver Unfiltered, In Other Words and Truth Be Told), a magazine for stories and recaps, a shop for merchandise, and a Work With Us section for partners and sponsors. Social channels across TikTok, Instagram, YouTube and Spotify connect back to the same home.
What we delivered
Brand identity, website design and build, content structure for programs and editorial, ongoing digital services across social and content, and a shop for merchandise.
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